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The Valley Lacks Flexibility, Not Talent

ReadWriteStart

Let's face realities here: it's no doubt tempting and cool for many developers to work for Google, Yahoo, Microsoft, Facebook or Twitter to name but a few. Guest author Chris Heilmann has been a professional Web developer since 1997 and has worked in various agencies and corporations on large, international products.

Europe 139
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The 10 Best Brick-And-Mortar Store Experiences

YoungUpstarts

If that wasn’t already enough, sleek, clean, and modern architecture creates a place where people just want to come to hang out and take advantage of the free Wi-Fi. Build-A-Bear stores starting springing up in 1997 and have grown in popularity, with locations around the world today. Build-A-Bear.

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How Much Copy to Write on Your Home Page?

ConversionXL

Back in 1997, the Nielsen Norman Group conducted the first study to determine how users read on the web. They concluded that a combination of good information architecture, good page layout, and good writing were critical to converting scanners into readers. In their words, “They don’t.” More recently, the same group analyzed 1.5

Iowa 48
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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

He attributed this characteristic to the architectural work of his childhood home by Joseph Eichler. The company’s brand name. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. A single headline.