How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results
crowdSPRING Blog
FEBRUARY 20, 2019
But, just because you’re great at writing blog content, or technical descriptions, or FAQs, does not mean that you’re a great copywriter. In 1997 the Nielsen Norman Group revealed that 79% of users they tested scanned web pages rather than reading them. The goal of marketing copy is to convert. This first tip is important.
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