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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

But, just because you’re great at writing blog content, or technical descriptions, or FAQs, does not mean that you’re a great copywriter. In 1997 the Nielsen Norman Group revealed that 79% of users they tested scanned web pages rather than reading them. The goal of marketing copy is to convert. This first tip is important.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Start our FREE Business Blogging Course! A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Aug 18, 2015 at 2:23pm PDT. #1) I started my business namely to help others and to improve upon the aloof customer service being presented in the IT industry. Tell Your Business Story! Accepting submissions. That’s it.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Lund, 1997, 1998, 1999 ). They point out that of 123 statements about typography in Burt’s book, only three – 3 – were either supported by data or by reference to named sources (Rooum, 1981; Hartley and Rooum, 1983; in Lund, 1995 ). Letter differentiation and rate of comprehension in reading. Alex Poole.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

The company’s brand name. As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons.