Why You Should Use Localisation in a Globalised World
The Startup Magazine
MAY 1, 2017
From kiwi burgers in New Zealand to McSausage and beer in Germany, McDonalds adapted its menus to cater to local tastes and culture. Penetrating a new market is costly and a company usually only has one chance to get it right. In India, where eating cows is against the religion of 80% of the population, beef is not on the menu.
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