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[Review] Twitter Is Not A Strategy

YoungUpstarts

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age.

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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

Many small businesses assume that brands start and end with their business name and logo, and overlook all of the other important marketing content that is a part of any substantial branding effort. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice.

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Why You Should Use Localisation in a Globalised World

The Startup Magazine

Customers will be unforgiving and brand image negatively affected if manuals, websites, campaigns and software are not sensitively reproduced in the local language and culture. Localisation is essential to the success of marketing campaigns which cannot succeed if they do not reach the target audience. Ellis and D.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Our mission stems from our passion in creating automotive technology disruption, our vision of a more sustainable future and our belief in astoundingly desirable designs that the Fisker name has been known for all around the world. One day you’re analyzing marketing campaigns, the next your building new products.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

In 1997, RIM introduced the first packet-switched messaging device. The new device could hold names, email addresses, phone and fax numbers and incoming and outgoing messages. Hundreds of millions of dollars went into marketing campaigns to create an entirely new consumer electronics category – Digital Video Recorders.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop. One marketing guru named William Crush came up with a killer idea: create a “temporary” city and the stage a train wreck for an audience of paying spectators. PR Destroyed It.

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Entrepreneurs are Everywhere Show No. 26: Javier Saade and Hillary Hartley

Steve Blank

We give out between $2 and $3 billion a year for these startups as 5,000 and 7,000 grants to small businesses doing everything from advance composite materials, space exploration, to IT, mobile security, you name it. the FEC deals with campaign finance information, regulating and disclosing all that information.