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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Marketing 101: Customers love free stuff. You guessed it — straight up free money.

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Design for Startups: The Aesthetics of Web Apps in 6 Questions

www.readwriteweb.com

The landing page for Bonds viral, social game, Spymaster. As mobile browsers begin to utilise more advanced rendering engines and mobile usage increases as a way to view the real Internet (Im looking at you, iPhone), Flash is becoming resource-intensive and restrictive." Aesthetics play a major part in that decision."

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