Startup Professionals Musings

SEPTEMBER 3, 2021

You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Make sure you communicate the right message, and use every channel possible, including body language, to make sure the message is understood by everyone. Online it may be time to take a formal position via blogs and interviews.

Stealth 362

Stealth Leadership Viral Social Media 362

Reid Hoffman

JANUARY 19, 2021

On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way). For example, in 1997, I had not realized that you need to invent and reinvent your go to market strategy together with your product idea. That experience was helpful; my theory wasn’t wrong.

Startup 36

Startup Cofounder Advertising Hiring 36

abovethecrowd.com

JUNE 2, 2021

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Marketing 101: Customers love free stuff. You guessed it — straight up free money.

IPO 82

IPO Customer Matching Silicon Valley 82

www.readwriteweb.com

FEBRUARY 19, 2010

The landing page for Bonds viral, social game, Spymaster. To design like a teenager in 1997 using MS publisher is incredibly painful. Aesthetics play a major part in that decision." What web design trends have surfaced and dominated in 2009? Huge typography seems to be popular this year," said Benedetto. Its the ultimate challenge.)

Web 42

Web Design Startup Flash 42