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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Lund, 1997, 1998, 1999 ). Comment about this source: Pits Times Roman against Georgia and Georgia against Verdana. I quite like Georgia online. If you like serifs, then try Georgia which has some nice generous letter forms. See this post for a more detailed critique of Weildon’s research. Coghill, V.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

Morris showed the quiz passage in six different typefaces – Baskerville, Computer Modern, Comic Sans, Georgia, Trebuchet, and Helvetica. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. And sure enough it did.