Why You Should Use Localisation in a Globalised World
The Startup Magazine
MAY 1, 2017
Sushi – a food that has reached its tentacles around the world and is now served in over 20,000 restaurants outside Japan, can be considered a truly successful global product. In fact, Sushi is so international, that its adapted American version is now re-entering the Japanese market as a new, exotic food trend.
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