Why You Should Use Localisation in a Globalised World
The Startup Magazine
MAY 1, 2017
From kiwi burgers in New Zealand to McSausage and beer in Germany, McDonalds adapted its menus to cater to local tastes and culture. The brand name Jolly Green Giant was translated to “Intimidating Green Ogre” in Arabic and the product “Schweppes Tonic Water” to the appealing “Schweppes Toilet Water” in Italian.
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