Why You Should Use Localisation in a Globalised World
The Startup Magazine
MAY 1, 2017
The globalist McDonalds managed to beef up its falling profits in 2015 by adopting a localisation strategy. From kiwi burgers in New Zealand to McSausage and beer in Germany, McDonalds adapted its menus to cater to local tastes and culture. Visit our blog for more articles all around copywriting and the localisation business.
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