7 Retargeting Case Studies That’ll Boost Your Current Campaigns
ConversionXL
JANUARY 29, 2016
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? First, Merchenta created customized ads based on geographic radius to target people who are more likely to go to a specific Mazda dealership. Achieved CPAs that were 34% cheaper than non-brand search campaigns. Image Source).
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