1999 Employee Valuation Viral 
thebarefootvc
DECEMBER 16, 2011
The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. Discovery, in contrast to search, took center stage as Pinterest displayed hockey stick growth (and raised VC money near a $200M valuation in late 2011).
SoCal CTO
OCTOBER 5, 2010
5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Except they won’t be called Product Managers. It’s simple.
abovethecrowd.com
JUNE 2, 2021
Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). The founders, the CEO, the CFO, the executives, the employees, and the venture investors.
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