ConversionXL

MARCH 19, 2020

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 86

SEO Technical Review Metadata Social Media 86

Occam's Razor

NOVEMBER 2, 2015

An example of the implication: Don't expect short term sales/revenue from any social participation. Toyota's SM team / agency / PR entity continues to use Facebook to primarily pimp. B2B companies treat YouTube (and Facebook above, and three other Social Networks below) as their PR channel. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60