Remove 2001 Remove Advertising Remove Distribution Remove New York
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Dean Kamen’s code name for the project was “Ginger.”

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Dean Kamen’s code name for the project was “Ginger.”

Customer 101
Insiders

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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” This is useful if, like most startups, you rely heavily on word-of-mouth distribution for customer acquisition. ” This echoes writing advice from other greats. Use Specific and Active Language.

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Corner Piece Productions doesn’t have its own website currently, but here’s the site for West of Her, which picked up five Best Narrative Feature awards over our festival tour this summer, along with rave review from critics across the country, and is set for wide video on demand distribution this year.

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In Silicon Valley, Founders Fight for Control

online.wsj.com

Loading… New York. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Netscape and Opsware, which he helped found, went public with single-class share structures in 1995 and 2001, respectively.

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Transcript of Spotting Inflection Points in Your Industry

Duct Tape Marketing

As an example, the advent of digitization has created inflection points for sectors as wide varying as television, media, advertising. And content distribution. Today Schibsted, is I think, one of the top three, maybe even the top two classified advertising providers on the planet. How do you decide what to do about it?