2002 Guerilla Naming Sales 
YoungUpstarts
OCTOBER 16, 2017
One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Namely, cool promotional items , such as T-shirts, pens, bags, or calendars trigger another, an even more important psychological mechanism known as the principle of reciprocity.
crowdSPRING Blog
SEPTEMBER 13, 2010
And skyrocketing sales for the new chicken sandwich BK was hawking. OK Go is an indy rock band formed in 2002, with three albums released since their inception. How a small business used a guerilla tactic to build buzz and drive traffic. What can a small business learn? Let a fizzy competition for UGC begin!
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