2002 Guerilla Sales Viral 
YoungUpstarts
OCTOBER 16, 2017
One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Stats say that freebies can boost sales by as much as 2,000%, and this percentage makes all your investments worthwhile. This tactic works great for new movies, books, or gadgets.
crowdSPRING Blog
SEPTEMBER 13, 2010
Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.
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