ReadWriteStart

JULY 6, 2020

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

Marketing 156

Marketing Startup Guerilla Canada 156

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

YoungUpstarts

OCTOBER 16, 2017

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. This tactic works great for new movies, books, or gadgets.

Flash 162

Flash Marketing Stealth Social Media 162