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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Stats say that freebies can boost sales by as much as 2,000%, and this percentage makes all your investments worthwhile. This tactic works great for new movies, books, or gadgets.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

Awareness of the service was clearly spreading virally through word of mouth. A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry.

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Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

2002, the stock price went from $17.5 sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. per share to $8.0 anecdotes. (13). internet. (6).

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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies.

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Cracking The Code: Churchill Club 2008 Top 10 Tech Trends

Cracking the Code

With the oil barrel price moving from $20 in 2002 to $124 today, and cities like San Francisco in active discussion to build a 5-megawatt installation within the city limits , this prediction seems on its way - and was widely approved by the audience. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr.

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10 Tips for Enterprise Software Startups

ReadWriteStart

In a consumer Web venture, the hustler/sales guy is non-core (a few biz dev deals are important but not core). Next page: The transition from a founder who does all the sales to a scalable sales team is really, really hard. SaaS reduces your sales cost but also means that VC is needed. Founding teams must be balanced.

Software 127