Agile VC
MAY 26, 2011
Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. To give you a sense, for 2002 the entire US online ad market was $6B and had shrunk year over year (it was $25B+ for 2010). is the leading consumer internet company with Terry Semel as CEO. Ok, now you have the context for early 2003.
ReadWriteStart
JULY 6, 2020
Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .
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The Next Web
DECEMBER 2, 2013
Taking into account the difference in storage costs in 2002, Schippers estimates that Zuckerberg was spending $3,000 per month on hosting for the first year and about $10 million per month by 2006 as the network grew exponentially in that time period. 8) Angry Birds.
YoungUpstarts
OCTOBER 16, 2017
One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. This tactic works great for new movies, books, or gadgets.
crowdSPRING Blog
AUGUST 17, 2014
Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).
abovethecrowd.com
OCTOBER 17, 2013
Awareness of the service was clearly spreading virally through word of mouth. It turns out that the majority of the women in our office were rabid fans of the service, and what’s more, so were many of their friends outside of Benchmark. Lastly, I asked a few women that were not customers to try the service.
View from Seed
JANUARY 11, 2017
Banks invested because they wanted access to our large and growing consumer base or to try to catch the lightning in the bottle of our virally growing payments business. . PayPal took on these investors in small part because it gave us an imprimatur in the stodgy and regulated world of financial services.
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