abovethecrowd.com

FEBRUARY 27, 2019

Four years later, in May of 2003, they launched Taobao Marketplace, Alibaba’s answer to eBay. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. In the 12 months ended June 30, 2018, the Upwork platform enabled $1.56

Internet 88

Internet Matching Vertical Hosting 88

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Their content wasn’t designed to rank for popular keywords and harness existing search volume. We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords.

B2B 133

B2B Marketing SEO Search 133

Both Sides of the Table

APRIL 23, 2011

In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories.

Vertical 265

Vertical Curation Boston Burn Rate 265