Agile VC

APRIL 17, 2011

Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Distribution revenue is CPC and CPA. . Kayak Software Corporation.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Both Sides of the Table

APRIL 19, 2011

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. They were actually selling long distance at 20-30 mil run rate signing people up on plans.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

ConversionXL

JANUARY 18, 2022

When Facebook first launched in 2004, it was text-only. This will allow you to generate more awareness and engagement from content you already know resonates with your audience (meaning you’re likely to see a lower CPC and CPA). It helps them feel like there are real people behind the business. Use your brand to build a community.

Social Media 145

Social Media Audience Media Marketing 145