Agile VC
APRIL 17, 2011
Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Kayak Software Corporation. Filing Date: initial S-1 filed Nov 17, 2010 , updated March 9, 2011.
Both Sides of the Table
MARCH 1, 2011
Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. He wanted Quigo to be in the business of letting advertisers buy directly into the system. So, he built an auction.
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