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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. Since coming to Australia in 2004 my passion for creativity was further boosted and was well alive while still doing my business degree and working in corporate world until 2011.

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6/16: What's Mine Is Yours: The Rise of Collaborative Consumption

David Teten

Our session looks at the rise of socially enabled platforms that blend commerce with community, where reputations trump credit ratings, and where hyper-distributed service businesses outgrow traditional monolithic suppliers. In 2004, Roo founded we:nited magazine – a youth politics magazine and website.

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