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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Think through options like family-friendly and kid-focused editions for an at-home audience. recession in 2009.”.

Marketing 121
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Why it’s not easy to break into the Brazilian tech market – a chat with Boo-box’s Marco Gomes

The Next Web

TNW: Through Boo-box, you have access to vast audience is Brazil. TNW: Beyond Brazil you expanded into Argentina in 2011. In Brazil, the best product/offer not aways is the winner, lots of other points are also decisive, like the relationship with the decision makers and your reputation on the market. What works best there?

Brazil 132
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6/16: What's Mine Is Yours: The Rise of Collaborative Consumption

David Teten

Our session looks at the rise of socially enabled platforms that blend commerce with community, where reputations trump credit ratings, and where hyper-distributed service businesses outgrow traditional monolithic suppliers. In 2004, Roo founded we:nited magazine – a youth politics magazine and website.

Darfur 122
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation. It was so bad that I almost wrote my first Yelp review.