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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which channels have the best engagement?

Demand 115
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Optimizing Your Agency For Profitability

Duct Tape Marketing

So are you a graphic designer or are you a graphic design firm that specializes in helping B2B SaaS companies communicate visually like through their complicated data systems for enterprise customers like same service, graphic design. John Jantsch (22:27): The, my longest running client, uh, has been a client since 2004.

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When Entry Multiples Don’t Matter

Ben's Blog

A multiple is a company value divided by a metric. Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. When Salesforce went public in 2004 as a new kind of CRM provider, its S-1 indicated the CRM applications market was $7B. That’s a whopping 67x revenue. Not too shabby!