VC Cafe

FEBRUARY 21, 2023

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. More networking and curated roundtables, less gurus and swag. How will you act? Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. And typical success metrics for them would look like: email open rate. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 144

B2B Sales Elevator Pitch Lead Generation 144

Mucker Lab

OCTOBER 10, 2023

Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals. SDR Metrics & Benchmarks: When monitoring and measuring SDR activities, it's essential to track various metrics on a daily and monthly basis.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Not vanity metrics. Success for many is ephemeral.

Product 150

Product B2B Warrant Technical Review 150

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

DECEMBER 6, 2018

Digital Marketers wanting to land B2B deals are often optimizing for the wrong metrics, focused solely on conversion rate and getting low-quality leads. The post How to Optimize Websites to land B2B Deals with Bill Leake appeared first on CXL. You’re doing it wrong! This post contains video, click to play].

B2B 98

B2B Metrics Channel Video 98

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. What is the SEO pyramid? Problem terms.

Framework 123

Framework B2B SEO Search 123

Austin Startup

MAY 12, 2020

If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different. Growth hacking, on the other hand, is not a marketing strategy. Why such a small focus?

B2B 96

B2B Marketing B2C Startup 96

YoungUpstarts

MAY 16, 2019

Asking your client to help you define key success performance metrics for the project will allow you an opportunity to make sure that everyone is on the same page. He started by co-founding a SaaS startup and has then gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

Software Review 140

Software Review B2B Metrics Management 140

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What parts Agile addresses and the big problems with Agile for early-stage startups?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

YFS Magazine

JANUARY 29, 2019

Whether you run a B2B or B2C small business, these four metrics will shed light on the strength of your marketing efforts.

Metrics 99

Metrics B2C B2B Marketing 99

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. But which of these metrics makes a real impact? Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

JUNE 10, 2019

Asking your client to help you define key success performance metrics for the project will allow you an opportunity to make sure that everyone is on the same page. He started by co-founding a SaaS startup and has then gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

Software Review 113

Software Review B2B Metrics Management 113

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

YoungUpstarts

DECEMBER 16, 2019

These solutions automate many accounting processes while helping you to visualize and report upon key metrics in a timely fashion. Ryan Stevens is head of operations for Clutch, a data and content-driven platform for B2B research, ratings, and reviews. Accounting consultants can provide specific assistance in the short-term.

Software Review 147

Software Review Cash Position Finance Startup 147

YoungUpstarts

NOVEMBER 2, 2017

These metrics don’t mean you should advertise on desktop rather than mobile. If you’re certain of one fact – that your mobile conversion rate is subpar – you can test solutions against that metric. He has 25+ years of international B2B and B2C marketing experience. Which Device and Why. By comparison, only 6.6%

Sales 127

Sales San Francisco Software Review B2C 127

For Entrepreneurs

NOVEMBER 26, 2012

The Bridge Group have recently published a report titled: Inside Sales for SaaS Metrics and Compensation Report for B2B technology companies The report is based on a survey of 197 B2B technology companies, and covers topics such as: Ramp and Retention Compensation and Quota Activity and Infrastructure Inside Sales Management Management’s top challenges (..)

Metrics 153

Metrics Sales B2B Retention 153

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

FEBRUARY 7, 2019

Make sure you’ll be able to use metrics to see how well you’re doing. Face-to-face – Selling in person is usually an extremely effective method, and often essential when it comes to B2B or high value sales. Make them measurable – Being able to keep tabs on how likely you are to reach your goals is clearly very important.

Sales 113

Sales Argentina Technical Review B2B 113

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

JANUARY 10, 2018

Of course, the term ‘better’ is relative to the type of business and the industry in which it operates, but there are a couple of basic metrics that generally apply to customers in all fields. Another important metric is churn. First up is the size of the customer base itself, especially in relation to the size of the market.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

View from Seed

MARCH 24, 2021

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Melody Koh).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses.

Social Media 315

Social Media Media Startup Analytics 315

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Next Web

DECEMBER 20, 2014

B2B marketing can often feel like a big black box. Take a metric as simple as ‘time on page,’ for instance. This post originally appeared on the Evergage blog. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive.

Metrics 132

Metrics B2B Social Media Analytics 132

YoungUpstarts

MAY 29, 2011

Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Here are 14 of the report’s key findings: 1. better user growth.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ReadWriteStart

APRIL 8, 2023

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. During this time, it is important to track all performance metrics, including conversion rates and profits, as only the key performance indicators will be able to tell you whether implementing the trend was a good or bad idea.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185