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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

APRIL 19, 2011

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. Later they became big business in Financial services lead-gen.

Acquisition 304
Acquisition Warrant Customer Term Sheet 304
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Key Performance Indicators (KPIs) for Optimization

ConversionXL

SEPTEMBER 28, 2017

At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” Calculating LTV depends on your business model. ” Be careful giving this too much weight, though: sometimes LTV metrics lie.

Metrics 121
Metrics Acquisition Conversion Revenue 121
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