Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
Occam's Razor
DECEMBER 12, 2011
Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Standard metric in every web analytics tool worth anything.
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