article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. A few successful brands differentiate themselves with a brand moat. Here’s another great B2C example from consumer goods brand YETI. Why should customers choose to do business with you?

Marketing 109
article thumbnail

Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

Ethan Beute: Well, the way that we started talking about it, we’ve been at this since the company was founded in 2006. ” And once we got them going on it, now it’s such a huge differentiator. And again, I don’t care whether this is B2B, B2C. We’ve been doing this for a long time. Ethan Beute: Yeah.

Video 39
article thumbnail

Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Bit2go has launched a breakthrough middleware connecting the WWW and the mobile environment.

Mobile 103