Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. What the sheet shows is that each customer is costing you $100 in just lead generation expense. Those trials are then shown converting to paid customers at the rate of 10%.
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