article thumbnail

6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

In one line, he couldn’t be clearer as to why you must pay attention to these metrics. I n this 2007 interview with Martin White of IntranetFocus , he says: “Recognize synonyms and different international terms. For example, customers in the United Kingdom looking for information on gasoline would use the term “petrol.”

Search 107
article thumbnail

Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

New Zealand – The Unsolicited Electronic Messages Act 2007. The United Kingdom – The Privacy and Electronic Communications (EC Directive) Regulations. Internet service providers (ISPs) are becoming more reliant on engagement metrics to monitor spam, so keeping your list clean is imperative.

Email 28