Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Google is not descriptive of the company’s search core competency nor was it particularly easy to pronounce, spell or remember when the site was initially launched. Amazon – While arguably better than the company’s initial name, “Cadabra.com”, “Amazon” does not convey the company’s initial core competency of online book sales.
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