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Marketing and Growth Lessons for Uncertain Times

ConversionXL

These companies get the prevention-promotion balance right by evaluating every aspect of their business model—making near-term changes that reduce costs now and after demand returns (unlike layoffs). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Progressive. Image source ).

Marketing 121
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Data is the Next Major Layer of the Cloud & A Major Victory for Startups

Both Sides of the Table

For decades the “layering&# of technology has allowed us to develop IT systems and networks in a specialized way that let’s best-of-breed technology solutions to emerge at each layer of the stack and to allow people with different skill sets to specialize in key areas without having to have competence in every technology arena.

Cloud 343
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CampusBookRentals.com – Textbook Entrepreneurship

YoungUpstarts

“In the summer of 2007, I was in my master’s program and was actually in the process of buying a book online. He then piloted the concept at Weber State University in the summer of 2007. Starting in my basement in 2007, we then moved into my garage as the demand for book rentals grew.

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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

Instead, focus on the non-normal and the unexpected. Take this image from my January 2007 post: Analytics Tip #9: Leverage Statistical Control Limits …. It is the hardest one because it'll demand that you are truly an analysis ninja. The latter also happens to be their core competence, not the former. Wikipedia ].

Metrics 263
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What is the Definition of a Seed Round or an A Round?

Gust

Cautionary note: No competent VC is actually fooled when you show up after raising $6M in seed financing and say you’re now raising an A! There weren’t a lot of seed funds in 2007 so this was often done by angels, funding consortia or sometimes early-stage funds that existed then (First Round Capital, True Ventures, SoftTech VC, etc.).

Cap Table 136
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

Founded in July 2007 by Mark Pincus , Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler. Competes with McAfee , Thawte. Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media.

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Making Decisions in Context

Austin Startup

And, there are potential tax traps as well, especially when Non Qualified options are traded for services. Your investors, the smart ones at least, are certainly making decisions the other way among competing deals. Many of us suffered in the 2000–2002 dotcom crash and/or the 2007–2009 Great Recession; others hardly noticed a blip.