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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

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Campaign Analytics Metrics Search 130
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Coupon affiliates. "Social Of course Yahoo! to your website. Paid search. A specific group of keywords.

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Analytics Web Acquisition Metrics 124
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