2008 B2C Campaign Sales Cycle 
ConversionXL
DECEMBER 9, 2013
Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.
www.rocketwatcher.com
NOVEMBER 8, 2010
I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss.
ConversionXL
APRIL 12, 2017
The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2008 process. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. Longer decision cycle. 62% of designers receive no customer data at the start of the campaign.
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