VC Cafe
JULY 15, 2021
The iOS app store officially launched on July 10 2008 with 500 apps. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Almost overnight, a huge new industry was created around mobile.
Duct Tape Marketing
MAY 22, 2019
To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense. I was there.
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ConversionXL
DECEMBER 9, 2013
Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.
www.rocketwatcher.com
NOVEMBER 8, 2010
I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. All Rights Reserved.
Duct Tape Marketing
JANUARY 8, 2015
Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing.
Duct Tape Marketing
APRIL 10, 2019
Sam Ashdown: So I became a consultant to homeowners then following the crash, our crash was just a little later than yours, so about 2008 the property crash I started being approached by real estate agents saying “Can you help us build our business?” Two B2Bs and one B2C. No, two B2Cs and one B2B.
ConversionXL
AUGUST 1, 2017
Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them.
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