Remove 2009 Remove Aggregator Remove CPA Remove Metrics
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It's a startup, not a spreadsheet

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, June 5, 2009 It’s a startup, not a spreadsheet Some people, when they start to realize the power of using data to inform their decisions, become obsessed with optimization. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Why vanity metrics are dangerous What is Lean about the Lean Startup?

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other.