2009 Agile PR Vertical 
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Everyone should be articulate and agile in describing and demoing the products.)
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Steve Blank
APRIL 30, 2009
Reply Bill Allred , on May 1, 2009 at 10:46 am Said: This is a really common pitfall. Reply Niall Smart , on May 2, 2009 at 12:20 am Said: Great story – your point about snazzy design vs. actual impact is still relevant in the context of spending money on outsourced web graphic design.
Steve Blank
SEPTEMBER 3, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references.
Steve Blank
JUNE 22, 2009
It was priced at $22,000 – equivalent to about $140,000 in 2009 dollars. The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 Technology changes, culture changes, customer needs change, more agile competitors emerge, etc.
Steve Blank
MAY 4, 2009
Every marketing communication hire couldn’t wait to produce the next great ad or PR program. But without sales there is no revenue, and without revenue there is no company. Their own internal culture would tie them up in knots, and agile startups could run rings around them. Don’t let this happen to your company.
blog.expensify.com
APRIL 24, 2012
It’s like arguing against vertical software. ALT.NET is a large sector of the.NET community that isn’t satisfied with the status quo and wants to find the best, most agile way to do things. In March 2009, they launched a Beta version and demoed it at FinovateStartup 2009.” March 26, 2011 at 9:02 am.
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