ReadWriteStart

MARCH 8, 2021

You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . Are you going to grow vertically or horizontally? Adaptability/Agility . If you want to grow efficiently, you need to remain agile and adaptable, adjusting as you learn and experience more. .

Startup 127

Startup Retention Acquisition Agile 127

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Everyone should be articulate and agile in describing and demoing the products.)

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

SEPTEMBER 3, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

ConversionXL

OCTOBER 14, 2021

Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). This partnership would leverage both audiences and the rapidly growing awareness of the vertical.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

JUNE 22, 2009

The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. The remaining company kept the Hewlett Packard name and focussed on computers. carry on reading.

Silicon Valley 164

Silicon Valley RSS California Agile 164