article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

article thumbnail

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find. If I knew the personality of the page, I could optimize for that and then the rest is up to the search engine.

Search 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Inventor’s Guide to Inventing Things

Up and Running

In 2011, it accounted for approximately $2.3 If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! A benefit statement.

article thumbnail

28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Lately other data storage startups were choosing names ending in.io But we wanted to stand out from the rest with a name that didn’t limit us to just the storage sector. I knew from 16 years in agency that the best work came from great client/agency relationships and that was the essence of the name.

Naming 89