2012 CPA Entrepreneur Lead Generation 
Agile VC
APRIL 17, 2011
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Distribution revenue is CPC and CPA. . Im a former Silicon Valley entrepreneur turned East Coast VC. Read More ».
ConversionXL
SEPTEMBER 28, 2017
it’s a lead generation website, nothing is sold), conversion rate is the next best thing. If you are entrepreneur planning your next business, you can’t afford to ignore the cost of customer acquisition. The folks over at Kissmetrics were modeling the LTV of the average Starbucks customer, using data from 2004-2012.
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