Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers
ConversionXL
MAY 8, 2019
Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. The overwhelming majority of ecommerce site visitors are non-purchasers. Content marketing can do it long before potential buyers click “Add to Cart.”. Linear funnels are relics of the past.
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