2012 Portfolio Revenue Sales Cycle 
Cracking the Code
OCTOBER 9, 2009
This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. Just some food for thought as you build your investment portfolio. Portfolio. (3). sales and marketing. (10). ► 2012. (1).
David Teten
APRIL 6, 2015
Source: AON Hewitt 2012 Health Care Survey , based on World Economic Forum data. At the American Society for Cell Biology Conference last month in Philadelphia, they described their approach as emulating venture capital by maximizing investigator productivity and investing in a portfolio of strong investigators.
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Cracking the Code
NOVEMBER 10, 2009
Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? Portfolio. (3). sales and marketing. (10).
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!
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