ConversionXL

FEBRUARY 3, 2022

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. How Zendesk Reduced Churn With Human Touch.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. Churn rate is proportional to the distance between sign-up and value. Onboarding is about retention, not acquisition. The same report found that less than 7% of SaaS companies achieve 10K users… ever. Tweet It!].

Mobile 48

Mobile Retention Email Software Review 48