ConversionXL

FEBRUARY 3, 2022

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. So, what does that mean? via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48