A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Even outliers like WhatsApp (sold for $19b with 55 employees) and Instagram (sold for $1b with 13 employees) raised lots of venture funds. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). . $1/mo Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). There is only the quality of what you are viewing.”

Video 129

Video B2B Technical Review Campaign 129

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. SMBs account for 54% of all US sales.

Social Media 185

Social Media B2B North America Media 185