article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. you have a landing page that would suitably match buy used diesel 2014 ford focus) , rather than the parent brand of a product ( ford focus, or buy used ford ), do it. Blog Lead Generation Adwords Ppc'

PPC 114
article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.). Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. million in incremental revenue.