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Metrics That Matter Most for 2014 (free PDF)

Life Beyond Code

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. Speaker Main Page 2014 metrics that matter new year self assessment'

Metrics 130
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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.). Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. million in incremental revenue.

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What if Your Marketing Isn’t Working Like it Should?

Duct Tape Marketing

Search Engine Land , 2014). The first position on Google search results on desktop has a 34.36% clickthrough rate. But, this stuff is hyper important if you are a local small business and here’s a few reasons why. 78% of local-mobile searches result in offline purchases. Advanced Web Ranking, 2015). Backlinko , 2016).

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

you have a landing page that would suitably match buy used diesel 2014 ford focus) , rather than the parent brand of a product ( ford focus, or buy used ford ), do it. This last piece of the Ad Group puzzle should contain information and images that match the keyword list and the ads as closely as possible.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Does the funnel begin on the clickthrough to the site? 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. How do most visitors feel about video? As it turns out, pretty good… Image Source. via a form.

Video 48