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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle. Persona-based stuff is really interesting for B2B. Confirm the validity of test results. What’s the lift?

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9 Account-based Marketing Case Studies

ConversionXL

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts. The result?

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