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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face.

Marketing 105
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Confirm the validity of test results. Run a year-over-year test.